Slap a fandom on it, and it's worth more money.. At least that's when I think when big brands add Geek products to their collection. Recently two of those stood out to me.
Kipling, know for the bags with the little monkey keychain, just introduced a Star Wars line. It features all kinds of bags, from small and cute, to big rug sacks for school or work. The prices are quite steep for me (a cosmetic pouch is $44,99) but some fans might disagree. With subdued colors, the use of gloss, and even pink, the collection seems to have a young target group. Of girls, as well as boys. I wonder if Rey pulled a lot of girls into the Star Wars fandom?
Foot- and sportswear brand Adidas also has a Star Wars collection. For girls, boys and men. I like that the reference is quite subtle. Adidas uses Stormtrooper white, black and red. How come the Dark Side is always featured more on products?
Adidas has Marvel wear too. The shoes for toddlers are very cool, Hulk green (in the smallest sizes) and Spiderman red and black (for up to six year olds ánd in adult sizes). They are high, for great support, and the designs are subtle and not childish at all. Matching training gear and backpack also available.
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Tamara, Geek, mother of two Geeklings, editor.